Privacy Policy
Last updated: April 2026
This Privacy Policy describes how WOWZ! ("we", "our", "us") collects, uses, and shares information when you use the WOWZ! app and the website app.wowz.com.
1. Information We Collect
We do not require account creation and we do not collect personal information such as name, email, or address.
However, we may collect the following types of data automatically:
a) Usage Data
- Games played (e.g. game identifiers / slugs)
- Session duration and interactions
- App features used (stickers, missions, etc.)
b) Device & Technical Data
- Device type, OS version
- App version
- Language and general region (non-precise)
c) Advertising Data
- Ad interactions (impressions, clicks, rewards)
- Advertising identifiers (e.g. Android Advertising ID, where permitted)
d) Purchase Data
- In-app purchase events (product purchased, price, currency)
- We do not receive or store payment details (handled by Google Play / Apple)
2. How We Use the Data
We use collected data to:
- Improve gameplay experience and app performance
- Understand how users interact with games and features
- Measure engagement and retention
- Show relevant ads
- Measure advertising performance (e.g. ROAS, installs)
- Prevent fraud and abuse
3. Third-Party Services
We use trusted third-party services that may collect and process data:
Analytics
Firebase Analytics (Google)
Used to understand usage patterns and improve the app.
Advertising
AdMob (Google)
Used to display ads. Ads may be personalized depending on user consent and region.
Purchases
Google Play Billing / Apple In-App Purchases
Handle all payments securely. We do not store payment information.
These providers may collect data in accordance with their own privacy policies.
4. Cookies and Tracking Technologies
On the web version (app.wowz.com), we may use:
- Cookies
- Similar tracking technologies
These help:
- Store preferences
- Measure traffic and usage
- Support analytics and ads
5. Data Sharing
We do not sell user data.
We may share data only:
- With service providers (Google services listed above)
- When required by law
6. Data Retention
We retain data only as long as necessary to:
- Provide and improve the service
- Comply with legal obligations
Analytics data may be stored in aggregated or anonymized form.
7. Children's Privacy
WOWZ! is designed for a general audience.
We do not knowingly collect personal data from children. If you believe a child has provided personal data, please contact us and we will remove it.
8. Your Choices
Depending on your device and region, you can:
- Limit ad personalization (device settings)
- Reset your advertising ID
- Manage cookie preferences (web browser)
You may also see a consent prompt (GDPR/EEA) to control how your data is used.
9. Security
We use standard industry practices to protect data. However, no method of transmission or storage is completely secure.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.
11. Contact
For questions regarding this Privacy Policy please use the Contact form.